Ten or more trackers that collect personal data were found on 21.3 percent of the sites covered by the study. In other words, there are distinct individuals within each company whose entire job is to analyze, evaluate, and interact with user data. First, while your neighbor may not be personally collecting your data, he may very well be the data analyst working at the company that does. William Shakespeare, The Merchant of Venice, Act II Scene 6:īut love is blind and lovers cannot see The pretty follies that themselves commit For if they could, Cupid himself would blush To see me thus transformed to a boy.Īt first blush, individuals may find it reassuring that their data is being collected and processed by faceless corporations rather than their neighbor next door, however, there are two caveats to this logic, he added. This is a racketeering scheme so audacious it would make the mob blush. The man who cannot blush, and who has no feelings of fear, has reached the acme of impudence.
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